Thank you Miami, New York, Houston, and Dallas!
Between the spring and early summer, Amistà officially launched its campaigns in Florida, New York, and Texas. And it’s been quite the ride! It’s been amazing to see the wines being appreciated by some of the top wine professionals working in the U.S. today. And it’s been even more rewarding to get to introduce the Nizza DOCG to so many great Italian wine lovers.
One of the things we’re the most excited about here at Team Amistà is the launch of the winery’s vermouth in the U.S.
Over the course of my travels between February and June, we’ve managed to show the vermouth to a handful of sommeliers, mixologists, and restaurateurs. And the response has been nothing short of spectacular! Thank you to everyone who has tasted with us!
The good news is that Amistà vermouth is already “on the water,” as we say in the trade. An initial allocation for our market should be arriving in the U.S. in the few weeks and it will be making its way to the above cities shortly after that.
One of the most compelling things about the Amistà vermouth is that it is a red wine vermouth — not a white wine-based vermouth. Most vermouth is made from white wine. That means that in the case of the Amistà vermouth, the distiller doesn’t need to use caramel or a similar coloring agent to achieve the color. And even more compelling is the fact that the base wine used for the Amistà vermouth isn’t just any old wine. The winery uses its classic (white label) Nizza DOCG as the base wine. Although they won’t be organic certified until next year, grapes for the Amistà farm have been farmed using organic practices for decades. And the official organic conversion began in 2019 when enologist Luca D’Attoma was brought on board as winemaker.
There’s so much more to share about this unique expression of Piedmontese viticulture. So please stay tuned.
In the meantime, please be patient as Amistà vermouth makes its way to a town near you!
Heartfelt thanks to everyone who has tasted with us over the last few months. It’s been a truly exhilarating experience to share these wines with so many talented American wine professionals. I couldn’t be more grateful.
Happy Fourth of July, everyone! See you week after next!