After a successful tour last May, Amistà has once again opened its doors to the Asian market. The latest opportunity came at the recent edition of ProWine di Shangai, held from November 12 to 14.
Within the booth organized by the Consorzio Piemonte Land of Wine, Amistà showcased its premium products: Nizza Docg and Nizza Riserva Docg.
“Today, Chinese wine enthusiasts are becoming increasingly knowledgeable; they can recognize a Docg, appreciate its quality, and are attentive to the values conveyed by each label,” explains Ada Sguazzo, Amistà’s Export Manager. “In this context,” she adds, “the results of ProWine Shanghai can only be considered positive: the operators visiting our stand appreciated our Nizza, showing genuine interest in Amistà’s philosophy.”
The trip to China represented another valuable opportunity to promote the brand across Asia. In addition to participating in ProWine, Amistà was involved in a series of events. Notably, a presentation was held at the Ristorante Niko Romito presso il Bulgari Hotel in Shanghai, where Amistà was welcomed by Restaurant Manager Camilla Mora.
Shanghai also saw the spotlight on Amistà Vermouth, hosted at Bar S-Otto by Filippo Sanchi, one of the most prominent figures in mixology. During the tasting, Sanchi highlighted the Vermouth’s elegant character and versatility, emphasizing its qualities to an enthusiastic audience.
