In an era where the term “social responsibility” often feels like little more than a corporate catchphrase or a fleeting social media hashtag, Michele Marsiaj (in the picture above on the left with the communication manager Nicola Paparusso) is turning it into something far more disruptive: a silent, rock-solid revolution. The Turin-born entrepreneur, an inheritor of Italian industrial aristocracy, doesn’t just talk about change; he embodies it, from the clean lines of luxury automotive to the rich soil of Monferrato’s vineyards.
Just when the script seemed set for the industrial world, Marsiaj executed a perfect pivot: from the noise of motorsports to the quiet alchemy of wine. Amistà, his boutique winery in Monferrato, is no sideline vanity project. It is a story told in the bottle, a deep commitment to sustainability, and a tribute to his sons, Jacopo and Pietro.
This isn’t mass-market production; it’s a meticulously managed process, collaborating with visionaries like winemaker Luca D’Attoma. Every decision at Amistà is a conscious investment in people and the environment. Here, wine is not just a product; it’s a living, breathing symbol of entrepreneurship that prioritises the ecosystem and authentic connection.
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